An International Hospitality Architecture Studio

Rustic dining room with wooden table, teal chairs, and panoramic countryside view

Luxury Architecture, Global Perspective, Local Expertise

Sin&Co. is an international boutique hospitality design studio headquartered in London, with teams in London and Auckland and partners in Spain. We specialise in luxury hotels and lifestyle environments, creating projects that balance design ambition with operational clarity and long-term asset value.

We work with developers, operators and brands to shape distinctive destinations that perform for guests, owners and operators alike.

Luxurious hotel lobby with art deco design, checkered floor, and elegant furniture
ReardonSmith Architects | Photo credit: Anthony Weller
About Sin&Co.

Leadership and Legacy

Sin&Co. is shaped by more than four decades of combined experience across architecture, development and luxury hospitality in the UK and internationally.

Founder Jonny Sin brings over two decades of experience working with leading hotel operators, developers and private clients across Europe, the Middle East, Asia and Australasia, including in a prior board-level role within an international hospitality architecture practice.

The studio is further supported by Non-Executive Chairman Michael Sin, whose four decades of experience across architecture and development bring long-term perspective, strategic guidance and a deep understanding of complex projects.

A Studio That Thinks Strategically

At Sin&Co., design is one part of the wider role we play. We work alongside clients from the earliest stages of a project, supporting visioning, feasibility, positioning and delivery to ensure design decisions are grounded in how hotels operate and perform.

By bridging architecture, development thinking and operational insight, we help shape projects that are distinctive, commercially resilient and capable of evolving over time. Our aim is not simply to design buildings, but to help create destinations that work for guests, operators and owners alike.

Let’s Start a Conversation

Whether you’re developing a hospitality destination or planning a senior living facility, we bring clarity, insight, and creative thinking to every stage of the journey.